Email remains one of the most powerful tools for eCommerce marketing and customer communication.
From order confirmations and shipping updates to newsletters and re-engagement campaigns, every email your Shopify store sends shapes how customers perceive your brand.

But default Shopify email templates are basic. They lack advanced customization, personalization, and automation features.
That’s why using a Shopify email template app can completely transform your customer experience.

With the right app, you can:

• Design stunning, branded email templates

• Automate notifications and campaigns

• Personalize emails for each customer

• Track opens, clicks, and conversions

In this article, we’ll explore the 8 most popular apps for creating Shopify email templates in 2025, including one standout all-in-one solution — NotifyEZ – Messaging & Alerts.

What to Look for in a Shopify Email Template App

Before diving in, here are the key features that define a top-tier email template app:

✅ Drag-and-drop email builder – No coding required
✅ Mobile-optimized designs – Emails that look great on any device
✅ Automation triggers – Send based on order, signup, or behavior
✅ Multi-channel support – Email + SMS notifications
✅ Pre-built templates – For order confirmation, shipping, and marketing
✅ Integration with Shopify data – Automatically pull customer and order details
✅ Analytics – Measure performance and conversions

8 Most Popular Apps for Creating Shopify Email Templates

🥇 1. Klaviyo – Email & SMS Marketing

Best for: Data-driven email and SMS marketing automation.

Overview:
Klaviyo is one of the most popular email marketing tools for Shopify, known for its advanced segmentation, personalization, and analytics.
You can design responsive templates and set up sophisticated automations for abandoned carts, post-purchase follow-ups, and product recommendations.

Key Features:

• Drag-and-drop email template builder

• Pre-built Shopify email flows

• Segmentation by customer behavior

• Integration with SMS and push notifications

• Advanced A/B testing

Pricing:
Free for up to 500 contacts; paid plans from $20/month

Pros:
✅ Excellent for data segmentation
✅ Professional design templates
✅ Scales with your business

Cons:
❌ Complex setup for beginners
❌ Pricing increases quickly with subscribers

Verdict:
Ideal for medium to large Shopify stores that want deep analytics and automation power.

Get the Shopify app here.

🥈 2. NotifyEZ – Messaging & Alerts

Best for: Shopify merchants who want multi-channel email + SMS notifications with custom automation logic and their own gateways.

Overview:
NotifyEZ – Messaging & Alerts takes Shopify email templates to the next level by offering a fully customizable multi-channel communication system.
Unlike other email apps that rely solely on third-party senders, NotifyEZ allows you to connect your own SMTP or SMS gateway, giving you full control over deliverability, cost, and branding.

It’s not just for marketing — NotifyEZ can send order updates, stock alerts, staff notifications, and more, all based on your defined store events.

Key Features:

• Multi-channel notifications: Email, SMS, and internal alerts

• Connect your own SMTP or SMS gateway

• Use custom or pre-built templates for different notifications

• No-code automation: trigger messages from Shopify events (orders, restocks, etc.)

• Send to customers and internal staff simultaneously

• Full delivery logs with resend options in case of failure

Pricing:
Free to install; usage-based pricing depending on message volume

Pros:
✅ All-in-one email and SMS system
✅ Full control with your own gateways
✅ No coding required – highly flexible
✅ Great for operational + marketing messages

Cons:
❌ Initial setup requires SMTP/SMS connection
❌ More automation-focused than design-heavy

Verdict:
NotifyEZ is perfect for merchants who want advanced automation and full ownership of their messaging.
It’s a must-have if you’re serious about optimizing Shopify’s email notifications and expanding into SMS — all under one roof.

👉 Try NotifyEZ – Messaging & Alerts today to simplify and automate your store communication.

Get the Shopify app here.

🥉 3. Omnisend – Email & SMS Marketing

Best for: Stores that want a complete marketing suite for automation and newsletters.

Overview:
Omnisend combines email, SMS, and push notifications into one platform.
Its visual editor allows you to create stunning templates, and its automation builder helps manage welcome series, cart recovery, and product recommendations.

Key Features:

• Drag-and-drop email builder

• Multi-channel campaigns (Email, SMS, Push)

• Ready-made workflows

• Integrates with Shopify data

Pricing:
Free plan available; paid plans from $16/month

Verdict:
Omnisend is ideal for growing brands that want professional, automated emails without heavy technical setup.

Get the Shopify app here.

4. OrderlyEmails – Email Template Design by FORSBERG+two

Best for: Customizing Shopify’s built-in transactional emails.

Overview:
OrderlyEmails offers beautifully designed templates for Shopify system notifications — like order confirmations, shipping updates, and invoices.
It keeps everything simple and focused on brand consistency.

Key Features:

• 30+ pre-built email templates

• Easy branding and customization

• Automatically updates all Shopify email templates at once

• Supports dynamic variables (Liquid)

Pricing:
One-time payment of $99 per store

Verdict:
The go-to choice for merchants who want to upgrade their default Shopify emails with professional branding.

Get the Shopify app here.

5. Seguno – Email Marketing

Best for: Small Shopify stores seeking simplicity and native integration.

Overview:
Seguno works directly inside Shopify, meaning you don’t need to learn a separate platform.
You can quickly create, edit, and send promotional or transactional emails with drag-and-drop templates.

Key Features:

• Shopify-native editor

• Automated welcome and discount campaigns

• Branded templates

• Built-in analytics

Pricing:
Free up to 250 subscribers; paid plans from $10/month

Verdict:
Seguno is a simple and cost-effective option for small businesses getting started with email marketing.

Get the Shopify app here.

6. Automizely Email Marketing & SMS

Best for: Merchants who want all-in-one automation with strong analytics.

Overview:
Automizely lets you design emails, pop-ups, and SMS campaigns — all managed from one dashboard.
It’s known for its modern templates and AI-powered recommendation engine.

Key Features:

• Pre-built, customizable templates

• Email & SMS automation

• Cart recovery and win-back campaigns

• Real-time analytics

Pricing:
Free plan; paid from $15/month

Verdict:
A solid choice for merchants who want versatility and multi-channel outreach in a single app.

Get the Shopify app here.

7. TinyEmail – Email Templates & Automation

Best for: Modern email templates with smart personalization.

Overview:
TinyEmail focuses on speed and simplicity.
It includes AI-assisted content generation and smart templates optimized for Shopify stores.

Key Features:

• AI-driven email personalization

• Mobile-optimized templates

• Shopify integration

• Real-time performance tracking

Pricing:
Free plan; paid from $15/month

Verdict:
Ideal for stores that want an easy yet visually appealing email solution.

Get the Shopify app here.

8. Mailchimp for Shopify

Best for: Merchants already using Mailchimp for broader marketing campaigns.

Overview:
Mailchimp’s integration with Shopify allows merchants to sync customers, products, and orders to send highly targeted campaigns.

Key Features:

• Drag-and-drop editor

• Pre-built automation (abandoned cart, welcome emails)

• Advanced segmentation

• Analytics & reporting

Pricing:
Free plan; paid from $13/month

Verdict:
A reliable, well-known choice for established businesses with multi-channel marketing needs.

Get the Shopify app here.

Comparison Table: Best Shopify Email Template Apps (2025)

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Why NotifyEZ Stands Out

While most apps focus solely on marketing emails, NotifyEZ – Messaging & Alerts goes beyond.
It helps you manage all types of store communications — from marketing to transactional, from customers to internal teams — all from one place.

Here’s what makes NotifyEZ unique:

• Full ownership: Use your own SMTP or SMS provider.

• Multi-channel flexibility: Email, SMS, and staff alerts.

• Advanced triggers: Automate messages based on Shopify events (orders, restocks, shipping).

• Pre-built + custom templates: Create professional emails without coding.

• Transparent logs: Track every notification and resend failed ones instantly.

If you’re tired of juggling multiple tools for emails and SMS, NotifyEZ is the all-in-one solution you’ve been waiting for.

Your email templates are more than just notifications — they’re your brand’s voice in your customer’s inbox.
Whether you’re sending promotions or updates, the right design and automation can boost engagement and revenue.

If you want a simple, stylish setup, go with tools like OrderlyEmails or Seguno.
But if you want to go beyond email — managing Email, SMS, and automated alerts —
then NotifyEZ – Messaging & Alerts is your best choice.

With NotifyEZ, you can take control of your store communication, deliver consistent branding, and ensure every message reaches the right person, at the right time.