Email marketing remains one of the most cost-effective and high-performing strategies for eCommerce in 2025. While social media and ads drive awareness, email builds relationships and brings customers back — again and again.

For Shopify merchants, the right email marketing app can make a world of difference. These tools help you:

• Automate follow-ups and abandoned cart recovery

• Segment customers by behavior and purchase history

• Send beautiful, branded emails that convert

• Track sales and ROI from every campaign

In this guide, we’ll explore the best email marketing apps for Shopify, comparing features, prices, and use cases — so you can choose the perfect tool to grow your business.

What Makes a Great Shopify Email Marketing App?

A great Shopify email app should offer:

1. Seamless Integration — Works natively with Shopify data (customers, orders, products).

2. Automation — Handles workflows like welcome emails, cart recovery, and win-back campaigns.

3. Segmentation — Targets the right customers based on purchase history, location, or engagement.

4. Templates & Design Tools — Drag-and-drop builders with mobile-optimized layouts.

5. Analytics — Tracks opens, clicks, and revenue per campaign.

6. Affordability — Scales with your store size.

10 best email marketing apps for Shopify

🥇 1. Shopify Email (Official Shopify App)

Best for: Small to medium stores that want simplicity and affordability.

Overview:
Shopify Email is Shopify’s own built-in solution — ideal for merchants who want to manage email marketing directly inside their store dashboard.

Key Features:

• Native integration with Shopify customers and products

• Drag-and-drop email builder

• Pre-built templates (welcome, sales, restock alerts, etc.)

• Real-time analytics

• Extremely affordable

Pricing:

• Free for up to 10,000 emails/month

• $1 per additional 1,000 emails

Pros:
✅ Simple and native to Shopify
✅ No need for third-party connections
✅ Cost-effective

Cons:
❌ Limited automation and segmentation options

Verdict:
Perfect for beginners or small merchants who want a fast, easy way to start email marketing.

Get the Shopify app here.

🥈 2. NotifyEZ – Messaging & Alerts

Best for: Merchants who want to send automated, multi-channel notifications (Email, SMS & more) through their own gateways.

Overview:
NotifyEZ – Messaging & Alerts stands out as a powerful multi-channel notification app that helps Shopify merchants automate their communication across multiple platforms — including email, SMS, and other messaging channels.

Unlike most apps that lock you into their own gateways, NotifyEZ lets you connect your own SMTP or SMS provider using your own credentials — giving you full control over delivery, cost, and reliability.

You can configure flexible notification logic to trigger messages based on store events such as order creation, fulfillment, or cancellation — without writing a single line of code.

Key Features:

• Multi-channel notifications: Email, SMS, and more — all in one app

• Connect your own SMTP or SMS gateway with custom credentials

• Create custom or use pre-built templates for email and SMS

• Configure flexible triggers based on store events (orders, shipping, etc.)

• Send notifications to both customers and internal staff

• Detailed delivery logs with resend options for failed messages

Pricing:

• Free to install (usage-based pricing)

Pros:
✅ All-in-one notification solution (Email + SMS)
✅ Full control using your own gateways
✅ Easy setup — no coding required
✅ Ideal for both customer and staff alerts

Cons:
❌ Requires existing SMTP/SMS gateway credentials
❌ More technical setup than plug-and-play tools

Verdict:
NotifyEZ is perfect for Shopify merchants who want complete flexibility and multi-channel automation — especially stores that prefer using their own messaging infrastructure.

Get the Shopify app here.

🥉 3. Klaviyo

Best for: Advanced Shopify stores with large email lists and deep automation needs.

Overview:
Klaviyo is one of the most powerful and data-driven email marketing tools for Shopify. It offers sophisticated automation, segmentation, and integration with other marketing platforms.

Key Features:

• Advanced segmentation (behavior, engagement, purchase)

• Predictive analytics and product recommendations

• A/B testing and performance insights

• Integration with Facebook and Google Ads

Pricing:

• Free up to 500 contacts

• Paid plans start at $20/month

Pros:
✅ Powerful automations
✅ Deep Shopify integration
✅ Excellent analytics

Cons:
❌ Slightly expensive for growing stores
❌ Learning curve for beginners

Verdict:
Ideal for scaling brands that rely on data-driven campaigns and automation workflows.

Get the Shopify app here.

4. Omnisend

Best for: Multichannel campaigns combining Email, SMS, and Push Notifications.

Overview:
Omnisend helps merchants unify customer communication through email, SMS, and push notifications.

Key Features:

• Pre-built eCommerce automation flows

• Dynamic product recommendations

• Omnichannel messaging

• Built-in A/B testing

Pricing:

• Free plan (500 emails/month)

• Paid plans start at $16/month

Verdict:
A solid, multichannel tool for fast-growing Shopify stores.

Get the Shopify app here.

5. Privy

Best for: Growing email lists and converting visitors into subscribers.

Key Features:

• Popups, banners, and exit-intent forms

• Abandoned cart recovery emails

• Integration with Shopify discounts

Pricing:

• Free plan

• Paid plans start at $30/month

Verdict:
Ideal for brands focused on building their email list and capturing leads efficiently.

Get the Shopify app here.

6. Seguno

Best for: Small stores looking for simple automation within Shopify.

Features:

• Built exclusively for Shopify

• Runs entirely inside the admin

• Canva integration for quick design

Pricing:

• Free for 250 subscribers

• Paid plans start at $10/month

Verdict:
Clean, affordable, and easy — great for beginners.

Get the Shopify app here.

7. ActiveCampaign

Best for: Data-driven Shopify brands.

Features:

• Advanced automation builder

• Behavioral segmentation

• CRM-style management

Pricing:
Starts at $39/month

Verdict:
A robust solution for medium to large Shopify stores that rely on marketing automation and data tracking.

Get the Shopify app here.

8. Mailchimp (via Integration)

Best for: Content-driven brands that send regular newsletters.

Features:

• Templates for storytelling

• A/B testing and analytics

• Integration via API

Pricing:
Free up to 500 contacts, paid from $13/month

Verdict:
A trusted choice for brands focused on storytelling and brand awareness.

Get the Shopify app here.

9. TinyEmail

Best for: AI-powered personalization.

Features:

• AI-generated subject lines

• Product sync with Shopify

• Smart automation

Pricing:
Free plan available, paid from $15/month

Verdict:
Perfect for merchants who want speed and automation powered by AI.

Get the Shopify app here.

10. SmartrMail

Best for: Personalized product recommendations.

Features:

• Automated product recommendations

• Cart recovery and win-back flows

• Shopify catalog sync

Pricing:
Free up to 1,000 emails/month
Paid from $15/month

Verdict:
Best for smaller stores wanting personalization without complex setup.

Get the Shopify app here.

Comparison Table: Best Shopify Email Marketing Apps (2025)