While email marketing remains important, SMS marketing has become the most direct and engaging channel for Shopify merchants.

In 2025, brands using SMS see open rates above 95% and conversion rates up to 20%, compared to just 2–3% from email alone.
Why? Because customers read text messages instantly — and respond faster.

Whether you’re sending promotional campaigns, order updates, or restock alerts, the right Shopify SMS marketing app can help you automate, personalize, and scale your customer communication — all while maintaining compliance and branding consistency.

This article explores the best SMS marketing apps for Shopify in 2025, their unique features, pros and cons, and how they can help you grow sales effortlessly.
We’ll also take a deep dive into NotifyEZ – Messaging & Alerts, a powerful multi-channel tool that lets you run all your customer communication — SMS, email, and internal alerts — from one place.

What Makes a Great SMS Marketing App for Shopify

Before choosing an app, it’s essential to know what sets the best ones apart.

Here are the key features to look for:

✅ Two-way SMS messaging – Let customers reply or engage directly
✅ Automation workflows – Send texts based on store events or triggers
✅ Integration with Shopify data – Automatically sync customer and order info
✅ Multi-channel support – Combine SMS with email or push
✅ Customizable templates – Stay on-brand with every message
✅ Analytics & tracking – Measure performance and optimize campaigns
✅ Compliance tools – Support for opt-in/opt-out and regional regulations (TCPA, GDPR)

Top 10 Best SMS Marketing Apps for Shopify (2025)

We’ve tested and reviewed dozens of tools — and here’s our expert list of the top-performing Shopify SMS marketing apps for the year.

🥇 1. SMSBump by Yotpo

Best for: Shopify merchants who want advanced SMS marketing automation with built-in integrations.

Overview:
SMSBump is one of the most popular SMS marketing apps for Shopify. Now part of Yotpo, it offers automated text campaigns, cart recovery workflows, and advanced customer segmentation.

Key Features:

• Abandoned cart recovery messages

• Automated campaign scheduling

• Integration with Yotpo reviews and loyalty programs

• Two-way communication

• Smart compliance tools for GDPR/TCPA

Pricing:
Free plan available; paid plans start from $19/month

Pros:
✅ Robust automation workflows
✅ Deep Shopify integration
✅ Great analytics dashboard

Cons:
❌ Higher-tier features locked behind paid plans
❌ SMS costs can increase quickly for large stores

Verdict:
A reliable, enterprise-level tool perfect for stores focusing on automation and retention.

Get the Shopify app here.

🥈 2. NotifyEZ – Messaging & Alerts

Best for: Merchants who want multi-channel notifications (SMS + Email) with custom gateway connections and flexible automation logic — not just marketing, but all store communication.

Overview:
NotifyEZ – Messaging & Alerts redefines how Shopify merchants manage customer communication.
Unlike most SMS apps that depend on third-party systems, NotifyEZ lets you connect your own SMTP or SMS gateway — giving you full control over delivery, branding, and cost.

This means you can send SMS campaigns, order updates, restock alerts, or internal staff notifications — all from one centralized dashboard.

You can define flexible notification logic (for example: send an SMS when an order is placed, shipped, or a product is back in stock) without writing a single line of code.

Key Features:

• Multi-channel communication: SMS, Email & internal alerts

• Connect your own SMTP or SMS provider using your credentials

• Use custom or pre-built templates for branded messages

• Create no-code automation workflows triggered by store events

• Send notifications to customers and staff simultaneously

• Full message logs with resend options for failed deliveries

• Perfect for marketing + operational messaging

Pricing:
Free to install; usage-based pricing depending on message volume

Pros:
✅ All-in-one notification platform
✅ Supports custom SMS/email gateways
✅ Full control and transparency
✅ No coding required — yet highly flexible
✅ Ideal for both marketing and internal alerts

Cons:
❌ Requires initial setup for custom gateway connection
❌ Interface focuses more on function than design aesthetics

Verdict:
NotifyEZ is the most flexible Shopify messaging app for businesses that value autonomy and scalability.
It’s not just an SMS marketing tool — it’s a complete communication solution.
Perfect for merchants who want to go beyond standard SMS campaigns and manage end-to-end customer engagement.

Get the Shopify app here.

🥉 3. Postscript SMS Marketing

Best for: Stores that want personalized, conversational SMS campaigns.

Overview:
Postscript focuses on conversational marketing via SMS. It allows merchants to build two-way communication with customers — ideal for engagement and customer support.

Key Features:

• Segmentation and automation

• Two-way texting for customer support

• Pre-built message flows

• Integrations with Klaviyo, Recharge, Gorgias

Pricing:
Free to install; paid plans start from $25/month

Pros:
✅ Highly personalized campaigns
✅ Great customer engagement features
✅ Excellent support

Cons:
❌ SMS-only (no email integration)
❌ Pricier for high-volume stores

Verdict:
Ideal for DTC brands focusing on loyalty and two-way communication.

Get the Shopify app here.

4. Tobi – SMS Marketing Automation

Best for: Stores seeking affordable all-in-one marketing automation.

Overview:
Tobi automates SMS and Messenger marketing with abandoned cart reminders, welcome texts, and follow-ups.

Key Features:

• SMS & Facebook Messenger automation

• Customizable campaign templates

• Cart recovery workflows

• Birthday messages

Pricing:
Free plan; paid from $9/month

Verdict:
Great value for small to mid-sized stores.

Get the Shopify app here.

5. Klaviyo SMS & Email Marketing

Best for: Brands already using Klaviyo for email.

Overview:
Klaviyo now includes SMS alongside its email automation system, making it a powerful all-in-one marketing suite.

Key Features:

• Unified dashboard for email & SMS

• Advanced segmentation

• Shopify and Facebook integration

• Predictive analytics

Pricing:
Free up to 500 contacts; paid from $20/month

Verdict:
Perfect for existing Klaviyo users who want to expand into SMS marketing.

Get the Shopify app here.

6. Cartloop SMS Marketing

Best for: Conversational cart recovery and real-time customer interaction.

Overview:
Cartloop offers real people behind SMS messages, creating an authentic shopping experience.

Key Features:

• Live agents for customer chats

• Abandoned cart recovery

• Personalized campaigns

Pricing:
Free to install; performance-based pricing

Verdict:
Excellent for human-driven marketing and brand loyalty.

Get the Shopify app here.

7. SMS Alert by HulkApps

Best for: Order tracking and transactional SMS updates.

Overview:
SMS Alert focuses on sending automated transactional notifications like order confirmations and shipping updates.

Features:

• Transactional SMS integration

• Multi-language support

• Template customization

Pricing:
From $10/month

Verdict:
Simple and reliable for operational messaging.

Get the Shopify app here.

8. Firepush – SMS & Push Marketing

Best for: Merchants wanting SMS, push, and email in one tool.

Overview:
Firepush combines multiple marketing channels into one dashboard.

Features:

• SMS, web push & email campaigns

• Abandoned cart workflows

• Delivery updates

Pricing:
Free plan available; paid from $15/month

Verdict:
All-in-one option for merchants wanting omnichannel automation.

Get the Shopify app here.

9. Winback SMS Marketing

Best for: Re-engaging lost customers with time-sensitive offers.

Overview:
Winback focuses on customer reactivation through personalized SMS campaigns.

Features:

• Winback campaigns for churned users

• Coupon and promo code integration

• Analytics dashboard

Pricing:
From $20/month

Verdict:
Perfect for brands wanting to recover dormant customers.

Get the Shopify app here.

10. TxtCart – SMS Cart Recovery

Best for: Boosting conversions through automated cart recovery SMS.

Overview:
TxtCart sends automated and conversational text messages to recover abandoned carts in real time.

Pricing:
Free trial available; paid from $19/month

Verdict:
A strong option for stores focused on cart recovery and upselling.

Get the Shopify app here.

Comparison Table: Best SMS Marketing Apps for Shopify (2025)