Shopify’s email templates are a powerful way to communicate with your customers — from order confirmations and shipping updates to marketing newsletters.

But here’s a mistake many store owners make:
They send plain-text or simple email layouts without clear call-to-action (CTA) buttons.

Adding a link button can dramatically improve customer engagement and conversion rates.
Whether you want users to track orders, view products, confirm subscriptions, or shop again, a button stands out and encourages clicks.

In this guide, you’ll learn exactly how to add a link button to your Shopify email templates — using Shopify’s built-in editor, Liquid code, or a professional notification app like NotifyEZ – Messaging & Alerts.

What Is a Link Button in Shopify Emails?

A link button is a clickable element in your email that directs recipients to a specific URL — for example:

• “Track My Order” → opens order tracking page

• “Shop Now” → links to a collection or discount page

• “View My Account” → opens customer account page

Instead of plain text links, buttons grab attention and make emails look more polished.
They also improve click-through rates (CTR) — a crucial factor for your email performance.

Types of Shopify Emails You Can Add Buttons To

You can insert buttons in almost any Shopify email template, including:

• Order confirmation

• Shipping confirmation

• Order canceled / refunded notifications

• Abandoned checkout recovery emails

• Welcome or marketing emails (Shopify Email App)

• Custom notifications (via apps like NotifyEZ)

By customizing these templates, you can add a button that directs customers to your store, their account, or a new product launch.

Method 1: Add a Button Using Shopify’s Email Template Editor

Shopify allows merchants to customize system emails through Liquid templates.

Here’s a step-by-step guide to adding a button manually.

Step 1: Access Your Email Templates

1. Go to your Shopify Admin Panel.

2. Click Settings → Notifications.

3. Choose the email template you want to edit (e.g., Order Confirmation).

Step 2: Add HTML for the Button

Shopify email templates use HTML + Liquid syntax.
You can insert a button by adding this snippet into your template:

✅ Tips:

• Replace {{ shop.url }} with your preferred destination (product, collection, or tracking page).

• Change background-color and text to match your brand’s style.

Step 3: Preview and Test

Click Preview → then Send Test Email to ensure your button looks correct on both desktop and mobile.
If the alignment looks off, use a fixed-width table or inline CSS to maintain consistency across email clients.

Method 2: Use Liquid Variables for Dynamic Links

Shopify Liquid tags allow you to automatically insert personalized links.
For example, use:

or

Dynamic variables like order_status_url, shop.url, or customer.name make your emails more personal and relevant.

Method 3: Add Buttons with the Shopify Email App

If you use the Shopify Email App for marketing campaigns, adding buttons is even easier.

1. Go to Marketing → Create campaign → Shopify Email.

2. Choose a template or start from scratch.

3. Click Add Section → Button.

4. Enter your button text and link (e.g., “Shop Our Sale”).

5. Adjust button color, size, and alignment in the right-hand settings panel.

This drag-and-drop interface requires no coding — perfect for beginners.

Method 4: Add Buttons with an Automation App (Recommended)

If you send custom notifications, SMS alerts, or multi-channel campaigns, Shopify’s default templates can feel limited.

This is where automation tools like NotifyEZ – Messaging & Alerts come in handy.

⭐ Introducing NotifyEZ – Messaging & Alerts

NotifyEZ is a powerful Shopify app that helps merchants send automated messages and notifications through Email, SMS, or other channels — all in one platform.

Unlike standard notification tools, NotifyEZ lets you connect your own SMTP or SMS gateway, giving you complete control over delivery, cost, and branding.

You can use NotifyEZ to send customized order confirmations, restock alerts, pre-order updates, or marketing messages — all featuring branded buttons and dynamic links.

NotifyEZ Key Features

• ✅ Multi-channel notifications: Send via Email, SMS & more.

• ✅ Bring your own gateway: Connect to your own SMTP/SMS provider using credentials.

• ✅ Customizable templates: Create or import pre-built email/SMS templates with embedded link buttons.

• ✅ No-code automation: Trigger messages based on store events — like new orders or restocks.

• ✅ Customer & staff alerts: Notify both customers and internal teams instantly.

• ✅ Detailed logs & resend options: Track delivery performance and fix failed messages easily.

How NotifyEZ Makes Email Buttons Easier

Unlike Shopify’s native templates that require HTML coding, NotifyEZ provides a visual template builder where you can:

• Insert buttons with custom URLs in seconds.

• Personalize the button text, color, and logic dynamically.

• Add event-based triggers (e.g., send “Track My Order” button only when a shipment is created).

• Combine Email + SMS alerts in the same workflow.

This saves hours of manual work while ensuring your notifications look professional across all devices.

Real Example: Adding a Button with NotifyEZ

Imagine you want to send a post-purchase email with a “Track Order” button.

With NotifyEZ, you can create this in 3 simple steps:

1. Choose the Order Confirmation Template.

2. Insert a button block → add text: “Track My Order” → link: {{ order_status_url }}.

3. Set trigger: When an order is fulfilled → send automatically.

✅ Done — your email now includes a professional, dynamic button that leads customers to their tracking page automatically.

By combining these smart CTAs with automated workflows via NotifyEZ, you can increase engagement, conversions, and repeat purchases effortlessly.

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Adding a link button to your Shopify email template might seem like a small design tweak —
but it can have a huge impact on customer engagement and sales.

If you’re comfortable editing HTML, you can easily customize your templates directly.
But for merchants who want professional, dynamic emails without coding, tools like NotifyEZ – Messaging & Alerts make the process faster, smarter, and more scalable.

With NotifyEZ, you can design beautiful, branded emails (and SMS messages) — complete with clickable buttons — all triggered automatically by store events.