Building and maintaining an email subscriber list is one of the most valuable marketing assets for any Shopify store.

Your subscribers are not just random visitors — they are people who’ve already shown interest in your products, signed up for updates, or made a purchase.

Tracking your Shopify email subscribers helps you:

• Understand your audience better

• Create targeted marketing campaigns

• Build stronger customer relationships

• Drive repeat sales and brand loyalty

If you’ve ever wondered how to see who subscribed to your emails on Shopify, this step-by-step guide will show you exactly where to look and how to use that data effectively.

1. What Are Email Subscribers in Shopify?

In Shopify, email subscribers are customers or visitors who have chosen to receive emails from your store.

They can subscribe through:

• Newsletter sign-up forms on your website

• Checkout opt-ins when making a purchase

• Pop-ups or embedded forms from apps like Klaviyo, Omnisend, or Privy

• Manual additions via your admin panel

These subscribers are automatically stored in your Shopify Customers section, where you can segment, export, and use them for email marketing campaigns.

2. How Shopify Handles Email Subscriptions

When someone subscribes, Shopify automatically adds a marketing consent tag to their profile.

There are two main types of customer consent:

Understanding these statuses helps you keep your marketing compliant with data laws like GDPR and CAN-SPAM.

3. How to See Email Subscribers on Shopify (Step-by-Step)

Here’s how to view your email subscribers directly in your Shopify dashboard.

Step 1: Log in to Your Shopify Admin

Go to your Shopify Admin Panel → https://yourstore.myshopify.com/admin

Step 2: Go to “Customers” Section

On the left-hand menu, click Customers.
This is where all customer and subscriber data is stored.

Step 3: Filter for Email Subscribers

At the top of the page, you’ll see a filter option.

1. Click Filter customers

2. Choose Customer accepts marketing

3. Set it to Yes

Now, your list shows only subscribers who opted in to receive marketing emails.

Step 4: View Subscriber Details

Click on any subscriber’s name to view:

• Contact information (email, phone number)

• Order history

• Tags (like “newsletter” or “VIP”)

• Marketing consent status

This helps you understand individual customer behavior and target specific groups.

Step 5: Export Your Email Subscribers (Optional)

If you want to analyze or use your list with a third-party tool:

1. Click Export on the top right.

2. Choose Current page / All customers / Selected customers.

3. Choose file format: CSV or Excel.

You can then upload this file to your email marketing tool (like Klaviyo, Mailchimp, or NotifyEZ).

4. How to See Email Subscribers in Shopify Email App

If you’re using Shopify Email, here’s how to view your subscriber base for campaigns:

1. Go to Marketing → Campaigns → Shopify Email.

2. Open a campaign or create a new one.

3. In the recipient section, choose Email subscribers or a specific customer segment.

Shopify automatically syncs data between Customers and Shopify Email, so you’re always targeting the latest list.

5. How to See Email Subscribers from Signup Forms

If you use third-party apps like Klaviyo, Omnisend, or Privy, your email subscribers may also appear in those dashboards.

Here’s what to know:

• These apps sync with Shopify customer data.

• You can manage segmented lists (e.g., new subscribers, repeat buyers).

• Subscribers collected from apps will still appear in Shopify → Customers with the “accepts marketing” tag.

6. Automate Subscriber Management with NotifyEZ – Messaging & Alerts

While Shopify Email lets you send newsletters, it’s limited when it comes to automation, SMS notifications, and custom message workflows.

That’s where NotifyEZ – Messaging & Alerts steps in.

Overview

NotifyEZ helps merchants automate email, SMS, and internal notifications — all in one platform.
Unlike traditional tools, NotifyEZ lets you connect your own SMTP or SMS gateway, giving full control over how your messages are delivered.

Key Features

• Multi-channel messaging: Send Email, SMS, and internal alerts from one dashboard.

• Your own gateways: Connect your SMTP or SMS provider securely.

• Customizable templates: Create or use pre-built designs for every message type.

• Automation triggers: Send notifications based on store events (orders, restocks, sign-ups).

• No coding required: Configure message logic visually.

• Logs & resends: Track message delivery and resend failed ones instantly.

Why NotifyEZ Is Perfect for Email Subscriber Management

1. Centralized Communication
   Manage both marketing and transactional messages in one place.

2. Subscriber Segmentation
   Create automated workflows for new subscribers, VIPs, or re-engagement campaigns.

3. Beyond Email
   Combine email and SMS campaigns for higher reach and engagement.

4. Custom Delivery System
   Unlike Shopify Email, NotifyEZ lets you use your own gateway for better deliverability and cost control.

Example Use Case

Let’s say someone signs up for your newsletter:

• Shopify adds them to your customer list.

• NotifyEZ automatically triggers a Welcome Email + SMS with a discount code.

• If the subscriber doesn’t open it within 24 hours, NotifyEZ sends a reminder.

Everything happens automatically — saving you hours of manual work while improving conversion rates.

Pricing

NotifyEZ is free to install with usage-based pricing depending on your message volume — making it flexible for all store sizes.

👉 Try NotifyEZ – Messaging & Alerts today and take control of your Shopify communication.

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Knowing how to see your email subscribers on Shopify is the first step toward building effective customer relationships.
Once you can track, export, and segment your subscribers, you’ll unlock the full potential of email marketing.

• For beginners, Shopify Email offers a simple, cost-effective way to start.

• For growing businesses, automation apps like NotifyEZ – Messaging & Alerts help scale your communication across Email, SMS, and beyond.