In today’s eCommerce world, free shipping isn’t just a perk — it’s an expectation. Shoppers love knowing exactly what they’ll pay at checkout, and high or unexpected shipping fees are one of the main reasons for cart abandonment.
That’s why establishing a free shipping threshold on your Shopify store can be one of the smartest marketing and sales strategies you’ll ever implement.
In this guide, you’ll learn what a free shipping threshold is, how to set it up in Shopify, and how to optimize it to boost your sales while keeping profits intact.
How to Set Up a Free Shipping Threshold on Shopify
Setting up a free shipping threshold in Shopify is easy — you can do it directly from your Shipping and delivery settings.
Follow these simple steps:
Step 1: Access Your Shipping Settings
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Go to your Shopify admin dashboard.
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Click Settings (bottom-left corner).
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Select Shipping and delivery.
This is where you manage all shipping profiles, rates, and delivery zones.
Step 2: Create or Edit a Shipping Profile
Shipping profiles allow you to define specific rates for certain products or regions.
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Click Manage rates under your chosen profile.
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To create a new one, click Create shipping profile.
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Choose the products and regions that will use this profile.
Step 3: Add a Free Shipping Rate with a Condition
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Within your chosen shipping zone, click Add rate.
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Name it clearly, such as Free Shipping Over $100.
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Set the price to $0.
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Click Add conditions → choose Based on order price.
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Enter the minimum order amount for your free shipping (e.g., $100).
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Save your changes.
Step 4: Assign Products to the Shipping Profile
If you created a new profile, make sure your products are assigned correctly.
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Go to your Shipping settings again.
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Find the profile → click Manage products.
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Add the relevant products that should follow this rule.
Step 5: Test Your Setup
Before going live, always test:
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Add products below and above your threshold.
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Check out and verify that free shipping applies only to qualifying carts.
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Adjust if necessary.
A free shipping threshold is more than just a marketing gimmick — it’s a proven growth tool for Shopify stores.
When executed strategically, it can increase your average order value, reduce abandoned carts, and improve customer satisfaction.
The key is balance: set a realistic threshold, promote it clearly, and track performance regularly.
With Shopify’s easy setup tools and built-in analytics, you can fine-tune your free shipping strategy to drive long-term growth and stronger brand loyalty.