In eCommerce, shipping costs are one of the biggest factors influencing whether customers complete their purchases or abandon their carts. Studies show that over 70% of shoppers abandon their carts, and unexpected shipping fees are a top reason.

That’s why many successful Shopify stores use a free shipping threshold — offering free shipping once customers spend a certain amount. It’s a powerful psychological incentive that encourages larger purchases and improves customer satisfaction.

In this article, we’ll explore what a free shipping threshold is, why it’s so effective, how to set it up in Shopify, and how to optimize it to maximize both sales and profitability.

How to Set Up a Free Shipping Threshold in Shopify

Shopify makes it simple to configure a free shipping threshold through its Shipping and Delivery settings.
Here’s a step-by-step guide to help you set it up properly:

Step 1: Access Shipping Settings

1. Log in to your Shopify Admin Dashboard.

2. Click Settings (bottom-left corner).

3. Select Shipping and delivery.
   This section allows you to manage shipping profiles, rates, and zones.

Step 2: Create or Edit a Shipping Profile

Shipping profiles determine which rates apply to which products or regions.

• Click Manage rates.

• To create a new profile, click Create shipping profile.

• You can also edit an existing one if you already have shipping zones set up.

Step 3: Add a Free Shipping Rate with a Condition

1. In your desired shipping zone, click Add rate.

2. Name the rate something clear, like Free Shipping over $100.

3. Set the cost to $0.

4. Click Add conditions → select Based on order price.

5. Set the minimum order price to your desired threshold (e.g., $100).

6. Save your changes.

Step 4: Assign Products to the Shipping Profile

If you created a new profile, make sure to link your products to it.

• Return to Shipping settings.

• Click your new profile → Manage products → select relevant items.
  This ensures that your free shipping rule applies correctly.

Step 5: Test Your Free Shipping Threshold

Before launching, test the setup:

• Add items to your cart below and above the threshold.

• Go to checkout to confirm the free shipping option appears only when the total exceeds the minimum.
  Testing ensures your setup works smoothly and prevents confusion for customers.

Setting a free shipping threshold on Shopify is one of the most effective, low-cost strategies to boost your eCommerce performance.
It encourages customers to spend more, reduces friction at checkout, and creates a more satisfying shopping experience.

When implemented correctly, a free shipping threshold can:

• Increase your average order value

• Improve customer loyalty

• Strengthen your brand’s competitive position

Start by analyzing your numbers, setting a smart threshold, and promoting it clearly across your store.
With Shopify’s built-in tools and a data-driven approach, free shipping can become one of your most profitable strategies.