When it comes to Shopify email marketing, two major players often come up — Klaviyo and Shopify Email.

Both tools are designed to help online merchants connect with customers, automate marketing campaigns, and increase sales.
But while Shopify Email offers simplicity and seamless integration, Klaviyo provides advanced automation, segmentation, and analytics for serious marketers.

So which one should you choose in 2025?

In this detailed comparison, we’ll explore the key differences between Klaviyo and Shopify Email, covering everything from features, pricing, pros, and cons, to which platform fits your business best.

And at the end, we’ll introduce NotifyEZ – Messaging & Alerts, a powerful all-in-one app that lets you manage both email and SMS notifications directly from Shopify — a true next-level solution.

1. Overview: Klaviyo vs Shopify Email

In short:

• Shopify Email is perfect for new merchants who want to send quick, branded emails directly from their Shopify dashboard.

• Klaviyo is ideal for growing stores that need complex automation, personalization, and detailed customer insights.

2. Shopify Email – Simplicity and Seamless Integration

Shopify Email is a built-in email marketing tool that lets you create and send emails directly from your Shopify admin.
You don’t need to install third-party apps or sync customer lists — everything works natively.

Key Features

• Drag-and-drop email builder: Create professional emails easily, no coding needed.

• Pre-built templates: Use designs that automatically match your store branding.

• Product integration: Add products, discounts, or collections directly into your emails.

• Campaign performance tracking: Monitor open rates, click-throughs, and conversions.

• Affordable pricing model: Pay only for what you send.

Pricing

Shopify Email gives you 10,000 free emails per month, then charges $1 for every 1,000 additional emails — simple and transparent.

Pros

✅ Built directly into Shopify (no setup needed)
✅ Affordable and beginner-friendly
✅ Automatically syncs with store data
✅ Clean, modern templates

Cons

❌ Basic automation only
❌ Limited segmentation tools
❌ No SMS or multi-channel features
❌ Less customization than advanced tools

Best For

🛍️ Small to medium-sized Shopify stores that want an easy way to send promotional campaigns or order-related emails without external integrations.

3. Klaviyo – Advanced Marketing Automation for Growing Brands

Klaviyo is one of the most powerful and popular email marketing platforms for Shopify.
It’s used by leading eCommerce brands that rely on automation, personalization, and data-driven marketing.

Key Features

• Multi-step automation flows: Welcome sequences, abandoned cart recovery, win-back campaigns, and more.

• Behavioral segmentation: Target users based on browsing, purchase, or engagement history.

• Predictive analytics: AI-powered insights to forecast customer behavior and revenue.

• Custom templates: Beautiful, responsive email designs with drag-and-drop functionality.

• Integration with Shopify data: Automatically pulls customer and order data.

• SMS marketing support: Combine email and text in one campaign flow.

Pricing

Klaviyo’s pricing scales with your subscriber count:

• Free plan: Up to 500 contacts (with basic features)

• Paid plans: Start from $20/month for 500+ subscribers

• SMS pricing depends on region and message volume

Pros

✅ Powerful automation & segmentation
✅ Excellent analytics and A/B testing
✅ Pre-built Shopify workflows
✅ Multi-channel (email + SMS)

Cons

❌ Higher cost as your list grows
❌ Steeper learning curve
❌ Overkill for small stores

Best For

🚀 Mid-to-large eCommerce businesses that want deep insights, complex workflows, and personalized campaigns.

4. Feature Comparison: Klaviyo vs Shopify Email

5. NotifyEZ – Messaging & Alerts: A Smart Alternative

NotifyEZ isn’t just another email marketing app.
It’s a multi-channel messaging platform built for Shopify that lets you manage all types of notifications — marketing, transactional, and internal — in one place.

Overview

With NotifyEZ, you can connect your own SMTP or SMS gateway, giving you total control over delivery, cost, and branding.
It’s perfect for merchants who want to go beyond standard marketing emails and create fully automated communication flows.

Key Features

• Multi-channel messaging: Send via Email, SMS, and internal alerts.

• Connect your own gateways: Use your own SMTP or SMS provider.

• No-code automation: Trigger notifications based on any Shopify event (orders, restocks, shipments, etc.).

• Custom templates: Create or use pre-built templates for both Email and SMS.

• Send to customers and staff: Keep both audiences updated in real-time.

• Comprehensive message logs: Track and resend failed deliveries.

Pricing

Free to install with usage-based pricing — pay only for what you send.

Pros

✅ Full control over your communication system
✅ Supports marketing & transactional notifications
✅ Combines Email, SMS, and internal messaging
✅ No coding required
✅ Detailed delivery tracking

Verdict

NotifyEZ gives you something neither Klaviyo nor Shopify Email can offer —
complete flexibility, multi-channel power, and ownership of your communication infrastructure.

👉 Try NotifyEZ – Messaging & Alerts today to centralize and automate your store communication like never before.

6. Quick Comparison: Klaviyo vs Shopify Email vs NotifyEZ

Both Shopify Email and Klaviyo are excellent tools, each built for different types of Shopify merchants.
Shopify Email is easy, cost-effective, and perfect for getting started.
Klaviyo, on the other hand, delivers sophistication, automation, and data-driven marketing for serious growth.

But if your goal is to go beyond traditional email marketing — to automate every type of message across Email, SMS, and internal teams, using your own gateways —
then NotifyEZ – Messaging & Alerts is the future of Shopify communication.