Email marketing remains one of the most powerful tools for online stores — even in 2025.
While social media algorithms change constantly and ad costs keep rising, email gives you direct access to your customers’ inboxes.

For Shopify merchants, the introduction of Shopify Email Marketing has made it easier than ever to create, automate, and track professional email campaigns directly within Shopify.

It’s affordable, beginner-friendly, and deeply integrated with your store — allowing you to drive more sales, build customer loyalty, and turn casual shoppers into repeat buyers.

In this complete 2025 guide, you’ll learn everything about Shopify Email Marketing — from setup to strategy — including templates, automation flows, and expert best practices.

What Is Shopify Email Marketing?

Shopify Email Marketing refers to the process of sending targeted, automated, and personalized email campaigns through Shopify to engage customers and increase sales.

Shopify’s built-in Shopify Email app helps merchants:

• Send professional-looking emails directly from the Shopify dashboard

• Automate key email flows (welcome, abandoned cart, order follow-up, etc.)

• Track performance metrics like open rate, CTR, and conversions

• Use ready-made templates designed specifically for e-commerce

Unlike third-party tools, Shopify Email is fully integrated into your store — meaning every campaign can pull product data, customer segments, and discounts automatically.

Why Email Marketing Matters for Shopify Stores

If you’re not using email marketing yet, here’s what you’re missing:

• 💰 High ROI: Email marketing generates an average of $42 for every $1 spent — more than any other marketing channel.

• ❤️ Customer Retention: It’s easier to sell to an existing customer than to acquire a new one.

• 🧠 Automation Efficiency: Once set up, campaigns can run automatically, saving hours every week.

• 📈 Sales Growth: Personalized emails can increase click-through rates by up to 50% and conversions by 20% or more.

• 🔄 Customer Engagement: Keep your brand top of mind with regular, valuable communication.

In short — Shopify Email Marketing is one of the smartest and most cost-effective ways to grow your e-commerce business.

Key Features of Shopify Email

Shopify Email (Shopify’s official email tool) comes with everything a merchant needs to launch successful campaigns.

1. Seamless Shopify Integration

Since it’s built into Shopify, you can access your entire customer database, product catalog, and order history without leaving your dashboard.

You can easily add:

• Product images, descriptions, and prices directly into emails

• Discount codes linked to products

• Dynamic checkout buttons

2. Easy-to-Use Email Builder

Shopify Email uses a drag-and-drop editor, so you can design professional campaigns in minutes.
You can customize:

• Fonts, colors, and brand logo

• Layouts with product blocks

• CTAs (call-to-action buttons)

No coding skills required.

3. Beautiful Pre-Made Templates

Choose from over 40 templates designed for e-commerce, including:

• Product launch emails

• Abandoned cart recovery

• Holiday promotions

• Order updates

• Thank-you and loyalty emails

4. Automation Flows

Shopify Email supports automation for key customer touchpoints:

• Welcome new subscribers

• Recover abandoned carts

• Recommend products post-purchase

• Remind inactive customers

5. Real-Time Analytics

Track your performance with built-in analytics:

• Open and click-through rates

• Conversion tracking

• Revenue generated from each email

6. Affordable Pricing

Shopify offers one of the most budget-friendly pricing models:

• Free for up to 10,000 emails per month

• Then only $1 per additional 1,000 emails

How to Set Up Shopify Email Marketing

Getting started is easy. Follow these steps:

Step 1: Install Shopify Email App

• Go to your Shopify Admin → Apps → Shopify Email

• Click Install App (it’s free)

Step 2: Set Up Your Sender Email

Use a custom email address like [email protected] for professionalism.
Navigate to Settings → Notifications → Sender Email to configure it.

Step 3: Create Your First Campaign

• Go to Marketing → Create Campaign → Shopify Email

• Choose a template (e.g., Sale Announcement, Product Launch, Newsletter)

• Add your products and personalize the message

Step 4: Choose Your Audience

Segment your list by:

• Purchase behavior

• Customer lifetime value

• Location or interests

Example: Send loyalty rewards to high-value customers and welcome emails to new subscribers.

Step 5: Send or Schedule

Preview your campaign, then send it immediately or schedule it for later.

Shopify Email Marketing Tools and Integrations

While Shopify Email is excellent on its own, you can extend its power with integrations like: