The Notifications section is where you choose the event that will trigger your
SMS or Email.

NotifyEZ supports events in three main categories:

• Customer events – e.g. when a new customer is created or updated
• Order events – e.g. when an order is created, paid, cancelled, or
  fulfilled
• Product events – e.g. when a product is back in stock or its stock level
  changes

You select the channel, pick a category and event, choose who should receive the
message, then continue to set the content.